Updated: Sep 13
If you're starting out with blogging, you're probably feeling a bit discouraged. You pour your heart and soul into an amazing blog post, share it on your social media channels, and then nothing happens.
You're probaby feeling a little lost here. But what if you could use Pinterest as a tool to get your blog more exposure, more traffic, and ultimately qualify you for those top-tier ad networks and affiliate programs you've been dreaming of?
Read on to find out how I used Pinterest to get some of my first substantial blog traffic and set me up for a promising blogging future.
Above is a graph of my monthly viewers on Pinterest. Your monthly viewers are essentially how many people have seen your pins on Pinterest. This doesn't necessarily mean that they all clicked on a pin and got over to your site, but it does mean that they were at least exposed to some of your pins. They had the opportunity to find your blog and see how amazing it really is.
I started my blog in April 2020, and by the end of June I was only getting about 11k monthly viewers on Pinterest. I had decided I would focus on Pinterest first as a mode to drive traffic to my blog, since most Pinterest users are women (fitting for my motherhood blog niche), and Pinterest has been used successfully by many bloggers I have followed in the past to grow their audeince.
I read lots of good things about Tailwind Tribes as a pin scheduler and sort of add-on to Pinterest. I tried the 1 month free trial version, and had one semi-viral pin come out of it, but that was it. At the end of my 1 month free trial, I still hadn't even reached 20k monthly viewers on Pinterest. So I ditched Tailwind Tribes. Can it be helpful for some bloggers? Maybe. But I thought there just had to be a better, quicker way to increase traffic to my blog.
And there was! It all boiled down to these three simple steps. My blog traffic and monthly viewers on Pinterest continue to grow by leaps and bounds daily, and yours can, too!
#1. Focus on Creating High Quality Content That Answers an Important Question.
If you want your blog posts to be appealing to your target audience, on any social media platform, you need to first make sure that your content is high quality and valuable to your readers.
Are your thoughts well-organized? Have you proofread your blog post to check for grammatical and syntactical errors? Does your post look appealing? Does it flow well when you're reading it? Think about all this before hitting "Publish."
Also consider whether your post is answering a sought-after question that your intended readers are looking for an answer to. For me, being a member of Facebook groups related to my niche allows me to see what kinds of questions my target audience is asking, so that I can write relevant material that people like them would want to read.
A Pinterest-specific way to find out what your readers would want to read is to go to "Trends" under "Analytics" on Pinterest and search for keywords related to your niche. This will give you an idea of what kinds of questions your potential readers may be looking for answers to on Pinterest.
Obviously, don't just copy other writers' ideas. That's unethical and illegal. But just look at them to get the gist of what's trending in your niche and go from there.
Bottom line: find a way to get some insight into your target audience. Don't just think about what you want to write - consider what they actually want to read.
#2. Create Legible Pins, With Larger Key Words.
Before my Pinterest account started to take off, I couldn't figure out why I was getting so few impressions and clicks to my site. I asked for thoughts from other bloggers on why this was the case, and many of them said my pins were hard to read. I had been using pretty cursive fonts that were cute, but really they were just hard to read.
Use fonts that are all caps or that have bold, clear letters. Use no more than 2 different fonts per pin, to avoid creating pins that are too distracting or confusing.
Make the keywords on your pin especially large. I have no idea why, but for some reason, Pinterest seems to favor my pins that have large key words that really pop out. And Pinterest users can easily see keywords that pop out at them, so it makes sense that pins like these are much more click-able.
#3. BE CONSISTENT!
THIS IS THE MOST IMPORTANT STEP!! I really think this is what has had more to do with my recent Pinterest success than anything else - pin everyday!
That's right, every single day. It doesn't take that long, but it is an effort you'll have to make. I try to repin at least 10 pins from other bloggers in my niche in the morning, and 10 or more in the evening. The key is consistency. Pinterest loves consistency!
Could you use a pin scheduler like Tailwind for this daily pinning? Yes, you could. But my theory is that PInterest knows things. They know if you're pinning at the exact same times each specific day of the week, and they get wise to the fact you're using a scheduler. Pinterest loves authentic users who pin things manually. Again, all of this is based on my observations and what's worked for me. To me, it seems to work much more in my favor to manually pin everyday, which only takes a few minutes a day anyway.
In addition to repinning others' pins to relevant boards of my own, I also create 1 or 2 of my own original pins each day. 2 or 3 days of the week, these original pins will be for brand new blog posts, and all of the other days, they will be pins leading to older blog posts. I tend to pin my originals in the evening, when the work day is over and Pinterest users are likely to be searching and pinning.
In terms of pinning original pins, I have found that creating my own group board and inviting several other bloggers in my niche to join it as co-collaborators has given me a place to drop my pins where they have a pretty high chance of being repinned. Whenever I pin to that group board, I repin one of the other collaborators' recent pins (as that's the rule I've set for the board), and others will likely repin my pins regularly.
I'm a member of some other group boards that I pin to occasionally, but the group board I started tends to have the best results for me.
Once I've pinned my original pins for the day, I often repin them one more time to another board, which seems to help them get more immediate exposure, without getting Pinterest upset with me for being overly spammy.
So there you have it! Give these methods a try, and watch your monthly viewers grow. Your audience, saves, and link clicks will grow right along with it.
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