If you’re just starting out with your blogging journey, you’re probably wondering how you can get your blog posts out there and start to build traffic on your site.
I know that for me, getting started with the promotion aspect of blogging seemed daunting. I loved my few blog posts that I had up on my site, but they were getting almost no clicks from Google searches.
This is pretty common. When you first start your blog, it will be difficult to get many views from search engine results alone, since it takes several months to a year for your blog to be well-established enough to be found organically online.
So you will need to promote your blog elsewhere. But where?
I have LOVED using Pinterest for the past several months to promote my blog. It has grown my monthly blog traffic from almost nothing to over 5,000 unique viewers to my site per month. I still have a long way to go, but I feel very reassured by the success I’ve had with Pinterest so far. At this rate, things are looking very promising for my blog’s future earning potential! (I’ll lay out the ways I’m monetizing my blog in a future post, a little further down the road. Stay tuned for that!)
As you probably know, the key to being successful on Pinterest is to create beautiful, eye-catching pins that Pinterest users will actually click on.
For each pin you post on Pinterest, you’ll be able to see how many impressions it’s gotten (how many times your pin has showed up in others’ feeds while they’re scrolling), how many saves it’s gotten (saves to others’ Pinterest boards), and how many link clicks it’s gotten (clicks to your actual blog, which means TRAFFIC!)
As a new Pinterest user, you may be excited to see a high number of impressions on a pin. But if you have a pin with 6,000 impressions and 0 clicks… it doesn’t mean anything for driving traffic to your actual blog.
You can’t really control how many impressions Pinterest gives your pins, either. You can experiment with posting pins at different times of the day, days of the week, to different boards, and see what seems to result in the most impressions. At the end of the day, though, that is up to Pinterest. It will just take some time and consistent pinning every single day to grow the number of impressions your pins get.
What really matters for your blog’s success in the long run is how many link clicks your pins get - in other words, how much actual TRAFFIC you are driving to your blog.
In this post, I’ll share with you the tips and tricks I’ve learned over the past few months of promoting my blog on Pinterest, in regards to creating pins that have gotten lots of clicks to my site.
Here are my top tips for creating Pins that will actually get clicks, bringing more and more Pinterest users to your blog!
1. Use Canva
I have tried a few other online creative software programs for making pins, but my overall favorite has been Canva (canva.com).
You can find Canva by doing a simple Google search for “Canva free version.” There is also a premium version of Canva that you could buy a subscription for. I will probably do that down the road, but haven’t felt the need to do so yet.
Canva is easy to use, and you can use the free version for as long as you want. However, you will have limited access to free photos, background, texts, etc. on the free version. There are still plenty of options, though, in my opinion.
You’ll find that Canva is very easy to use, and can be a lot of fun!
Once you create your free account, start out with the Pinterest Pin template, found below the “Create A Design” button.
2. Choose A Background/Photo
You have options when choosing your pin’s background. You can either choose a solid-color background, or you can use a photo. I have preferred using photos, as they seem to be more eye-catching than plain backgrounds. At the same time, though, you don’t want it to be too distracting from the main text, so don’t choose anything that’s too busy-looking.
You can select a free photo from Canva’s supply of stock photos by searching keywords until you find a photo that you love. (Hint: you can filter for “free images only” when searching through Canva’s stockpile, to save yourself some time.)
Alternatively, you can upload your own photos to Canva, and use those for pin backgrounds. This is actually an EXCELLENT idea, as Pinterest seems to favor unique images on pins over stock photos that countless other bloggers are using for their pins. Your own photos will likely stand out much more!
I tend to use bright photos for my pin backgrounds, for the most part. After choosing a photo, I’ll often adjust its brightness to make it even lighter. I’ll also resize and position the photo so that it fits the pin’s 2:3 horizontal to vertical size ratio.
Along with choosing a background, you may also want to add in some “elements” before adding any text. Elements are shapes you can add to your pin. I commonly add rectangular elements where I’m planning to put text, so that the text is more clear and legible than it might be right on top of a photo with lots of color variations. You can fade the elements you choose so that the photo can still be seen beneath them.
3. Choose 2-3 Legible Texts
Next comes choosing fonts for your text. Your pins NEED to have text! You need to give PInterest users a little glimpse at what your blog post is about, and motivate them to want to read it.
I would suggest using no more than 3 different fonts. I like to use one text for connecting/filler words on my pins, and another bigger, bolder text for keywords. Sometimes, I’ll use a third font for an add-on snippet of what to expect in the blog post. (Hint: you’ll need to create a separate text box for each different font you’re planning to use.)
Whatever fonts you choose, make sure the text on your pin says something intriguing that will make people want to click on it. Your text should imply that an important question is going to be answered, or that a solution will be given in your blog post. It could include a call to action such as “Read This If…” or “Click Here To Find Out…”
This example has been an incredibly successful pin for me, with 500+ clicks!
4. Make Text Color Stand Out From Your Background
Once you have text on your pin, it’s time to choose the colors for it. Again, I recommend using only 2 or 3 different text colors. Any more than that, and your text will get too busy-looking.
If you have a bright background, choose dark text colors. If you have a dark background, choose light text colors. The point is that you want the text to really stand out.
Making your keywords a different, more vibrant color than the rest of the text can help it to stand out more and potentially catch the eye of PInterest users.
5. Space Text Appropriately
You’ll want the spacing of your text to be appealing to the eye. You don’t want text overlapping, but you also don’t want it to be awkwardly spaced out. Find a balance that looks good.
Also, make sure your text isn’t covering up important parts of your background photo. You may have to readjust the background and/or text so that it fits together naturally, still leaving enough of the background photo visible that you can tell what it is. After all, having a background photo that is completely covered up is like not even having a background.
6. Look At Your Pin From Afar to See What Pops
Once you have something you think you like, step back from your computer screen a few feet. Which word stand out? Are they the keywords that you want to stand out? Can you still see the background photo, or is the text distracting from it?
Adjust your text and background accordingly. Ask others for their opinions, if possible.
In this example, the bright blue circle with text really pops!
7. Create Multiple Pins
The wonderful thing about Pinterest is that you can create MULTIPLE PINS for the same blog post, and PInterest will recognize each of these pins as unique, stand-alone creations. PInterest favors new pins over ones that you’ve saved or simply repinned to another board. So you want to create lots of new, fresh pins!
I try to make 2 or 3 new pins for each new blog post. I also will make new pins for older blog posts, several weeks or months later, to respark traffic on those posts.
It isn’t an exact science for me, but I’ve found it effective to just make sure I pin at least 1 or 2 brand new pins daily. Honestly, I’d like to up that number to 4 or 5 new pins a day to my blog posts.
When you first start out, you won’t have that many blog posts to link pins to. Don’t push yourself too much. Just make sure you’re creating new pins everyday.
When making multiple pins for the same blog post, switch it up a little. Think about how you can vary the wording on your pins to catch audiences from different angles. Try using new backgrounds and text colors.
The goal is for you to make different pins for the same blog post that are so different, others may not even realize that these pins all lead back to the same blog post. Make each pin unique, because while one of them might not catch a particular viewer’s attention, another design might.
Here are two different pins I created for the same blog post, both of which have drawn in hundreds of new viewers to my blog.
8. Experiment With Colors, Texts, and Styles
Don’t get too set on a particular color scheme or style for all of your pins before you find out what works. You may love a certain combination of colors, but that might not stand out on PInterest feeds as much as you had hoped.
Give yourself some freedom to experiment. Yes, you have a theme on your blog and want your pins to somewhat align with that. But there is no rule saying that you are limited to the same 3 colors, the same 3 texts, and the same set style on every single pin you create.
You may be limiting yourself and your site traffic’s potential by getting too locked into a certain look. I’d recommend trying everything and anything design-wise for the first few months, and then you’ll settle in to what works best for you.
When I first started making pins, I loved a few fonts and used them all the time because I thought they were cute. However, my pins flopped because the text I loved wasn’t very legible to most people.
I also used pastel colors and white, which don’t stand out much against one another. I had to make these design mistakes before learning that I needed to be open to making changes in my designs if I wanted to be successful.
Long story short, making your pins is less about what you like or think is pretty, and more about what will motivate viewers to click on your pin and get to your blog. Make it your mission to find out what that means for your particular blog readers. Then, and only then, can you find what your pin design style should be, and stick to it more regularly (as long as it continues to work).
9. Post Your PIns To Relevant Boards, With Accurate Descriptions & Keywords
Once you have some finished pins, it’s time to download them to your computer and upload them to relevant boards on your Pinterest account.
Always include relevant, concise descriptions with your pins, along with keywords. Tell readers what your blog post is all about, and why they should click over to it. I like to include keywords in the form of hashtags after my descriptions. You can find out which keywords to include by using the Analytics - Trends feature on your PInterest business account (which you need if you don’t have it yet!) Search for pins there that are similar to yours, and look at which hashtag keywords are included in their descriptions. Use those!
Now I know there are lots of bloggers who will tell you not to bother with hashtags in your descriptions. But it has worked wonders for me! It can’t hurt anything, so I say it’s at least worth the small effort of including them, in hopes that this will make your pins more likely to come up in search results and home feeds.
Your PInterst boards should also have accurate descriptions and keywords. They don’t have to be long, but they should be there. Make sure all of your boards have descriptions so that you can be more easily found by your potential blog readers.
When pinning to these boards, make sure not to pin too many pins with the same url (linking to the same exact blog post) to the same board. If you do this too much, you may get flagged for spamming, and your PInterest account could get suspended.
Is there a hard and fast rule on this? Not that I know of. Just be aware of it, and do not post pins with the same url to the same Pinterest board in the same day. You can pin them to different boards, and/or wait a couple of days before posting another pin with the same url to the same board.
Keep pinning content from your home feed to relevant boards, too! I have found lots of success and growth on Pinterest from pinning others’ pins, as well as my own. This will protect you from appearing spammy, too. Mixing your own content in with others eliminates the need to constantly pin too many pins leading back to the same url on your blog.
10. Monitor Your Pins To See What Works!
As mentioned above, creating beautiful, successful pins that generate more traffic on your blog requires a lot of trial and error. It will take you some time! And that’s okay.
Be patient with yourself, and with Pinterest. Look at your pin stats to see which ones are doing the best for you, especially in terms of how many link clicks each pin has gotten.
Try to see patterns that emerge from your most successful pins. What works for them in terms of design, text, description, and keywords?
With time, you will see your pins get traction. Your site will get more and more traffic, the more you invest in creating pins and staying active on Pinterest.
This is just one avenue you can go down to promote your blog. However, it is far too useful to be overlooked! Give pin creation a try, and I think you’ll find that they’re not only fun to make, but can be incredibly beneficial for helping your new blog to take off.
Love this? Pin it for later!